12 Books You MUST Read in 2012 if You Are SERIOUS About Being CEO of Your Business & Your Life!

Happy New Year CEOS!

We hope that your Holiday season was relaxing, enjoyable, and successful. We are also confident that now, more than ever, your passion, desire, and plans of being a successful entrepreneur are stronger than ever.  Success starts in the mind and if you want success, it is essential to fill your mind with information, thoughts, plans, and people that will condition your mind for success and keep you in that state.  Check out our recommendations below and feel free to share with your fellow entrepreneurs!

Happy Reading!

-2011-2012 CEO Executive Board at Georgia State University

12 MUST READ BOOKS FOR ENTREPRENEURS:

(In no particular order)

#1-” Think and Grow Rich”- Napoleon Hill

Why You Should Read This Book:  Written by one of the best selling, personal-success authors of all-time, Napoleon Hill, this book is a MUST for ANYONE who wants to successfully accomplish ANY GOAL, ESPECIALLY that of wealth, power, prosperity, and profitable business.  According to Amazon.com “There have been more millionaires and indeed, billionaires, who have made their fortunes as a result of reading this success classic than ANY OTHER BOOK EVER printed.”  This book teaches you how to not only formulate, set-up, and execute any goal you have, but how to stay in the state of mind, confidence, and efficiency that is necessary to BECOME any and everything you want in this world without limitation.  Our advice: Get this immediately.

Amazon Link to Purchase Book: “Think and Grow Rich”- Napoleon Hill

 

#2-“Law of Success” Napoleon Hill

Why You Should Read This Book: Another insanely successful and powerful book from Napoleon Hill, the “Law of Success” is another classic that not only is on the shelves of the world’s most wealthy and powerful people, but that should also be on your shelf if you intend to become wealthy and powerful as well.  The background story for this book is preeettttty cool…. Napoleon Hill was commissioned by Andrew Carnegie to study the world’s most powerful and successful people over a time span of 20 years to see if there was any common thread in what they did to guarantee their success.  Andrew Carnegie,  at the time (early 1900s), was one of the world’s richest people and founder of Carnegie Steel Company, which would go on to be merged into J.P. Morgan’s U.S. Steel , the first BILLION-dollar company in the world.  With a estimated networth of  over $200 Billion by today’s standards, Carnegie arranged for Hill to speak with history’s most influential people who populated his social circle.  20 Years and over 500 interviews later, including those of  Henry FordJ. P. MorganJohn D. RockefellerAlexander Graham Bell, and Thomas Edison, the “Law of Success” was born! LAWS because, without fail, ALL 500+ astronomically successful people interviewed used these methods in their road to accomplishment even though THE MAJORITY of them had NO money, influence, education, or power when they begin their journey but still ended victorious.  Any book that concentrates the methods and process of history’s most powerful people MUST be read.  Get this book ASAP!

Amazon Link: “Law of Success”- Napoleon Hill

#3 “Campus CEO: The Student Entrepreneur’s Guide to Launching a Multimillion-Dollar Business”- Dr. Randal Pinkett

Why You Should Read This Book: Long-gone are the days when entrepreneurs are ONLY older, well-established, wealthy individuals with a looongg history of old money at their disposal.  Entrepreneurs now come at EVERY economic level and are getting younger and younger by the day, starting with NOTHING but an IDEA and a BURNING DESIRE and OBSESSION to bring their vision of success into fruition.

With icons like Mark Zuckerberg (Facebook), Bill Gates (Microsoft) , Michael Dell (Dell), Sergey Brin & Larry Page (Google), Fredrick Smith (Fed-Ex) and others who are ALL BILLIONAIRES and who ALL STARTED IN COLLEGE, leading the way, college students all over the world are NOT waiting for DEGREES, GRADUATION, or a $35,000 job a year to access their dreams and they are starting NOW, in between their Final Exams and 87 page papers to become Entrepreneurs, CEOs, and Moguls.  It also adds more fuel to the fire that in today’s economy, it is very probable that you can graduate with a degree, and a large pile of student loans, but NOT a job. -_- Great thing is…WE have a choice and the ability to decide that we will NOT subscribe to or be a slave of that life.

Dr. Pinkett’s book helps the college students of today understand how to start RIGHT NOW, WHERE THEY ARE in leveraging their position as a college student to generate income and start a strong business while in school.  He also touches on how to develop a successful business plan, balance work and school, secure funding, manage your new business, and leverage the resources your campus has in developing and growing your new business.  This book is a must read for any college entrepreneur, because like we always say here at CEO….”You can TRY to FIND a job….OR…YOU CAN CREATE ONE.”

Amazon Link: “Campus CEO: The Student Entrepreneur’s Guide to Launching a Multimillion-Dollar Business”- Dr. Randal Pinkett 

#4 “The Millionaire Next Door: The Surprising Secrets of America’s Wealthy”- Thomas Stanley and William Danko

Why You Should Read This Book: Like the old adage says, it’s unwise to judge a book by it’s cover or to judge people on superficial things such as where they live, what they drive, what clothes they wear, and other trivial things.  You never really know who  a person is based on these things…meaning, you could be living next-door to a multi-millionaire and never know it!  This book helps you to realize that wealth may be closer than you think and interviews America’s Wealthy,  not the ones that are in a $12 Million Hollywood mansion, but the ones that are living on your street and in places that those who are not wealthy would expect them to be.  Everyday people who built their wealth from nothing. This book also gives you simple rules and guidelines to follow to secure your path to wealth like these Millionaires have done. Ex.: Live Below Your Means, Choose Your Occupation Wisely, Allocate Funds Efficiently, Ignore and Avoid Conspicuous Consumption,  Target Opportunities for Growth, and many more.  An eye opening read and beneficial.

Amazon Link: “The Millionaire Next Door: The Surprising Secrets of America’s Wealthy”- Thomas Stanley and William Danko 

#5 “The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is is guide to cleaning up in business, even if you are end of your roll”- Mike Michalowicz 

Why You Should Read This Book: Taking a fun and entertaining approach to entrepreneurship, this book details WHY you should start NOW and NOT LATER and is perfect if you are just starting out, may not have much money to start-up or have been reaching a stale point in your business.  Michalowicz is the founder and CEO of three multi-million dollar companies including one which partners with and helps first-time entrepreneurs and this book delivers funny, useful, “real talk,” and that extra POW that you need to get up and get moving to become an entrepreneur.

His site is pretty cool too. Check it out—> http://www.toiletpaperentrepreneur.com/

Amazon Link: ” The Toilet Paper Entrepreneur: The Tell-It-Like-It-Is is guide to cleaning up in business, even if you are end of your roll”- Mike Michalowicz 

# 6 “Good to Great: Why Some Companies Make the Leap…and Others Dont”- Jim Collins 

Why You Should Read This Book: Already past the start-up phase and need to find out how to take your company to the next level?  Or have you hit a slow point in your business and need to figure out how to rev things ups?  “Good to Great” is a amazing book that studies and profiles what takes a company from “good/mediocre” to a PHENOMENAL industry LEADER.  This book details everything from the type of leaders necessary to take the company to the next level, to the type of culture your company should have, to what you should AVOID doing to ensure your company is not trapped in the rungs of failure.  This is a great read for insightful and beneficial  strategies on management and organization for your company.

Amazon Link: “Good to Great: Why Some Companies Make the Leap…and Others Dont”- Jim Collins 

#7 “Never Get a “Real” Job: How to Dump Your Boss, Build a Business,  and Not Go Broke”-Scott Gerber 

Why You Should Read This Book: Scott Gerber is very special to CEO for multiple reasons. First, this book is a phenomenal read if you are a young “millennial” entrepreneur trying to focus your creative ideas and energy into a sustainable business and income.  In this book, Gerber, who is also a young entrepreneur,  “shows you how he succeeded so you can overcome today’s chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s” according to Amazon.com.  This is a “real talk” book that is honest about the difficulties you can and inevitably WILL encounter as a young entrepreneur, but it is also very beneficial in helping you to navigate and emerge victorious from those victories.

Gerber is also the Founder of the Young Entrepreneur Council (YEC) is an invite-only exclusive and powerful community of young entrepreneurs.  They have a great relationship with CEO National and a ton of advice that would be beneficial to you. You should definitely frequent their website–>  http://theyec.org/

Amazon Link: “Never Get a “Real” Job: How to Dump Your Boss, Build a Business,  and Not Go Broke”-Scott Gerber 

#8 “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything”- Guy Kawasaki

Why You Should Read This Book: An extremely highly regarded book on starting a business or starting any goal, Guy Kawasaki fills this book with steps on how to launch any company with impeccable success.  He also gives his insider techniques for bootstrapping (starting up with your own cash and resources), networking, recruiting, pitching and so much more. A great and necessary read if you are in the start-up phase.

Amazon Link: “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything”- Guy Kawasaki 


#9 “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”- Eric Ries 

Why You Should Read This Book: This book offers a new approach to the strategy of starting up businesses and teaches you how to set-up, organize, and run a business to, not only avoid the mistakes and failures most start-ups will encounter, but to become profitable, powerful, and distinguished.  It also gives you tips on how you can test your idea and your company in the market and how to adjust for the best possible output and potential your company has to offer.

Amazon Link: “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”- Eric Ries 

# 10 “How to Win Friends and Influence People”- Dale Carnegie

Why You Should Read This Book: It has always been said that “Business is based on relationships.” and “It’s not what you know, but who you know.”   This written classic perfects the art of how to build strong, long-lasting, mutually beneficial relationships with anyone you encounter.  It’s one of the best known motivational books in history and has sold over 15 million copies. Networking is essential to success. It would behoove all of us to know and understand the techniques outlined in this classic.

Amazon Link:  “How to Win Friends and Influence People”- Dale Carnegie 

#11 “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”- Michael E. Gerber 

Why You Should Read This Book: This book exposes you to the common reasons why start-ups and businesses fail and the common features of the start-ups and businesses that succeed.  Gerber also walks you through and educates you on the stages of the entrepreneurial process from just starting up, to experiencing growth, maintaining success, even through choosing to franchise.  Great educational book on entrepreneurship.

Amazon Link: “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”- Michael E. Gerber 

#12 “The Personal MBA: Master the Art of Business”- Josh Kaufman 

Why You Should Read This Book: With the costs of a regular college education skyrocketing and with little to no jobs available to justify the student loans taken to make college education affordable, going to graduate school for some people seems unfathomable.  As described by Amazon.com “Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.”  Now certainly if you plan on going to grad school we congratulate and support you 1000%, and this book offers a great kick in the right direction for anyone interested in business. GREAT read.

Amazon Link: “The Personal MBA: Master the Art of Business”- Josh Kaufman

This concludes our list! We hope you enjoyed and please feel free to share with your friends! 

In Entrepreneurial Spirit,

~CEOs at GSU~

Twitter:  https://twitter.com/CEOSatGSU

Facebook Group: https://www.facebook.com/groups/CEOSatGSU/

Facebook Page: https://www.facebook.com/CEOSatGSU

Advertisements

One thought on “12 Books You MUST Read in 2012 if You Are SERIOUS About Being CEO of Your Business & Your Life!

  1. Pingback: Quotes + Thoughts | Andrew Carnegie on happiness | IDEAS INSPIRING INNOVATION

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s